
During last year’s presidential campaign, the second-most talked about
aspect of Barack Obama’s historic candidacy was the fervor with which
he was widely embraced among young people. His popularity with
Generation Y, and particularly voters ages 18-24, was at least as
attributable to the tech-savvy infrastructure of his campaign and his
inclusive rhetoric on the stump as any specific issue or signature
campaign promise. Six months into his presidency and no longer enjoying
the public complacence of the honeymoon phase, there is little
indication that young people’s surge of interest in the political
process will be a lasting consequence of President Obama’s electoral
success.