Multicultural Marketing Drives Texas-Based, Black-Owned Advertising Agency
- By Staff Writer
- Published 11/11/2009
- Economics
- Unrated
AUSTIN- LatinWorks is not the only Austin agency riding the multicultural marketing wave. SWG&M, founded in El Paso in 1958, is the eighth-largest Black-owned agency in the country, according to Black Enterprise magazine’s 2003 business rankings, and one of the few that grew in 2002.
SWG&M is growing at a time when other Black-owned ad agencies are suffering, as money and accounts that used to go to African-American agencies are being diverted to Hispanic agencies, according to Black Enterprise.
SWG&M is growing at a time when other Black-owned ad agencies are suffering, as money and accounts that used to go to African-American agencies are being diverted to Hispanic agencies, according to Black Enterprise.