AUSTIN – H-E-B Baby, Pampers and Interactions, the global leader in product demonstrations and event marketing for retailers and brands, have kicked off the third leg of the H-E-B Baby “Little Texans Tour” this month. With sponsorships from Pampers and more than 10 leading brands, the 50-stop tour is designed to promote healthy families and raise awareness of the wide variety of high-quality infant and baby products offered at H-E-B stores.
The mobile tour will feature an H-E-B Baby and Pampers-branded tour truck traveling to select H-E-B retail locations throughout San Antonio, Austin, Houston, and South Texas over a 12-week period. Shoppers visiting each stop of the tour will experience a parking lot festival alongside the tour truck where children can participate in arts and crafts projects with H-E-B Buddy; spin a wheel to win prizes from H-E-B Baby and tour Sponsors, and parents can be part of “The Fastest Hands in Texas” baby changing game. The summer tour also features informative product demonstrations, special discounts on select items, and parenting bloggers, who will be on hand at select stops.
“We are proud to once again be partnering with the best brands in the Baby business, for the Little Texan Tour,” said Randy Miller, H-E-B Business Development Manager. “Our goal is to reach as many families as we can through parenting resources, product information, coupons, games, and much more. This is an amazing opportunity for H-E-B to share in the excitement our families are going through with their children,” he added.
For a list of tour dates visit: http://www.heb.com/tour